Rocket League Officially Annouces Partnership With WWE

Rocket League is about to get a boost in visibility thanks to a newly announced partnership with WWE. Psyonix revealed today that Rocket League will be a featured host of two huge WWE pay-per-view events: Backlash on Sunday and Great Balls of Fire on Sunday, July 9.

It was also announced that the Rocket League would be a promotional partner during the WWE SummerSlam’s biggest event on Sunday, August 20. Rocket League promotional images will be broadcast across all global WWE platforms including television (including pay-per-view), digital and social media. You can also expect Rocket League to appear during Monday Night Raw and SmackDown Live.

“The integrated partnership with Psyonix will provide the Rocket League with the opportunity to use WWE’s global platforms and reach our passionate fan base, many of whom are avid gamers,” said John Brody, Executive Vice President, Global Sales & Partnerships. WWE. “We look forward to working with the Rocket League as we collectively build unique personalized shopping programs to reach out to their consumers.”

“As WWE fans, we are aware of WWE’s strong capabilities as a strategic marketing partner,” said Jeremy Dunham, Vice President of Publications for Psyonix. “WWE has proven time and time again that it knows how to run a fantastic integrated programming, and with an audience that has similar interests to ours, it was natural for us to team up to see what we could do together.”

As if that were not enough, Pysonix also announced a partnership with Xavier Woods and the rest of the crew on UpUpDownDown, a WWE YouTube channel focused on curating original and exclusive game content. Rocket League will also be a featured presenter at the newly-opened WWE Women’s Tournament, “where for the first time in WWE history, 32 of the top women’s contenders from 17 countries will participate in a tournament this summer broadcasting on the WWE Network” .

This is a big step forward for Psyonix and the Rocket League community as a whole, which already has more than 31 million players. As a highly accessible and highly competitive game, we expect great response and resonance with WWE fans, taking the Rocket League to an even larger global audience.

SOURCE: comicbook